Their august (denim) issue featured my favorite perfume on the back page which I had thought was discontinued after stupid sephora stopped carrying it....errrgh, I probably would still be separated from my true scent-mate if I had not picked up this issue to check out their thoughts on denim, which segues neatly into reason #2...
...they had a denim issue and denim is neat. (plus the issue actually contained lots of info about denim unlike some lame "denim issues" of magazines I will leave unnamed)
They've got fabulous clothes/stuff/fashion spreads but they are nothing at all like vogue, which is good because no one can out-vogue vogue.
plus, I'm not going to lie to you: this is only the 2nd issue I've read and our chemistry may lie purely in the excitement that such a short acquaintance engenders, nevertheless I have high hopes for our future.